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Macy Cherneff

Bridging finance, data, and design.|

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Macy Cherneff

Senior Honors BBA Finance BA Computer Science Math Minor Data Science & AI

Hi, I'm Macy.

I grew up in Truckee, California in the Sierra-Nevada mountains, went to boarding school at The Taft School in Connecticut, and I'm now a senior at the University of San Diego pursuing dual degrees in Finance (BBA) and Computer Science (BA), with a Mathematics minor and a Data Science & AI concentration (graduating Spring 2026).

I'm a creative problem-solver who blends analytics and storytelling. Recently I worked as a BDR Intern at Adobe, analyzing Outreach.io sales sequences across Adobe Express, Document Cloud, Frame.io, and Firefly to surface performance insights and build a Best Practices Playbook for enablement.

As Treasurer for the Society of Women Engineers (SWE), I led a $27K fundraising initiative that enabled 25 women engineers to attend the WE25 National Conference in New Orleans.

  • 🏔️ Outdoor lover (run, ski, hike)
  • 🧭 Adventurous & curious
  • 🎨 Creative & design-minded
  • 📊 Data storytelling
  • 🤝 Mentorship & tutoring
  • 🧠 Systems thinker

Skills

Tools and technologies I work with.

Technical
Python SQL Excel / VBA Git Docker Figma HTML / CSS JavaScript
Finance & Analytics
DCF Modeling Financial Modeling Bloomberg Outreach.io Trading Comps Data Visualization
Strengths
Data Storytelling Agile / Scrum User Research Public Speaking Mentorship Cross-functional Collaboration

Experience

Where I've worked and what I've built.

Summer 2024
BDR Intern
Adobe · San Jose, CA
  • Analyzed 400+ Outreach.io sales sequences across Adobe Express, Document Cloud, Frame.io & Firefly
  • Surfaced performance insights by persona, step type, and send timing
  • Produced a Best Practices Playbook for BDR enablement
2023 – 2025
Treasurer
Society of Women Engineers (SWE) — USD Chapter
  • Led a $27K fundraising initiative to send 25 engineers to the WE25 National Conference in New Orleans
  • Managed chapter budget, sponsorships, and financial reporting
2022 – Present
Math Tutor & Mentor
Ignite Tutoring
  • Designed structured math curriculum and progress-tracking worksheets
  • Built student confidence through adaptive coaching and feedback loops
2022 – Spring 2026
B.B.A. Finance & B.A. Computer Science
University of San Diego · Honors Program · Math Minor · Data Science & AI
  • Honors thesis on audio-AI and earnings call sentiment analysis
  • Dual degrees, graduating Spring 2026

Projects

Selected work across analytics, product, and finance.

Adobe BDR analytics dashboard
Adobe BDR Sequence Analytics

Outreach.io • Enablement • Playbook

Analyzed 400+ sales sequences across Adobe Express, Document Cloud, Frame.io, and Firefly to identify performance patterns by persona, step, and timing. Produced a Best Practices Playbook for BDRs.

  • Message timing & content insights
  • Sequence benchmarking & iteration loops
  • Executive-ready storytelling & visuals
PitchSuite redesign mockup
PitchSuite 2.0 (Senior Design)

Brink SBDC • UI/UX • Docker

Partnered with USD's Brink SBDC to redesign a pitch-management tool with stakeholder-driven requirements, a modern design system, and containerized deployment.

  • BRD, user research & flows
  • Messaging module & hi-fi prototypes
  • Agile collaboration
Finance model charts
Microsoft Equity Valuation

DCF • Comps • Research

Built a valuation using DCF and trading comps; articulated drivers, risks, and catalysts in an executive summary. Price target aligned closely with market consensus.

  • Financial modeling & synthesis
  • Data visualization in Excel
  • Concise investment write-up
Tutoring curriculum illustration
Ignite Tutoring & Mentorship

Curriculum • Quant Reasoning • Coaching

Designed structured math plans, creative word-problem worksheets, and progress tracking to build student skill and confidence.

Audio AI signal visualization
Audio-AI Honors Thesis (In Progress)

Earnings Calls • Whisper • Sentiment

Exploring how tone and sentiment in company earnings calls predict stock movement using audio-based AI (e.g., Whisper) and sentiment models.

Clock widget UI with alarm and timer
Clock Widget (Earlier)

Alarm • World Clock • Timer

Multi-feature clock with standard time/date, alarms, world-time, countdown timer, and stopwatch.

Contact Me

Let's connect — I'm always open to new ideas, projects, and opportunities to collaborate.